with a fraction of the intellectual property at their disposal. Universal has long been the most forward-thinking major studio-the first to release a big budget title via PVOD during the pandemic with Trolls World Tour-that has had to creatively compete with Disney and Warner Bros. It’s no surprise that Universal Pictures was the first to bust the exclusive theatrical window, which has typically covered a 60-90 day period mandated by exhibitors. Did movie theaters just escape extinction or hasten their own demise?
On the other hand, it’s not yet clear how significantly such a development will cannibalize theatrical moviegoing. But there’s no doubt we’ll have access to mainstream titles sooner than normal. Big budget tentpoles like the Jurassic World and Fast & Furious films will still enjoy lengthy theatrical runs if they’re pulling in big bucks. It will now be easier than ever for movie fans who don’t enjoy a close proximity to arthouse theaters to see smaller prestige pics from Universal’s indie subsidiary Focus Features. It is a firm step forward into the inevitable VOD revolution, spurred to fruition by the economic pressure put on Hollywood due to the coronavirus pandemic.Īs with any seismic industrial shift, there are both pros and cons to be weighed. It’s fair to say that the historic AMC-Universal deal, in which all of the studio’s features will have the opportunity to move to premium video on demand via AMC Theaters on Demand after just 17 days in AMC theaters, is the greatest potential shift in the cinematic industry since the advent of the VHS cassette. Why Hollywood has no choice but to follow AMC and Universal’s example.
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